About Us
Our Mission
The Rotella-Fedder Excellence Academy is committed to fostering a culture of continuous growth, integrity, and dedication. Through personalized coaching, state-of-the-art facilities, and a supportive community, we inspire our golfers to strive for excellence on and off the course.
We believe in leveling the playing field and inclusion for all junior golfers by providing financial assistance for tuition, equipment, and tournament fees. Through this support, we aim to empower a diverse group of young talents to excel while laying a solid foundation for their future success.
Our Team
Bill Fedder, PGA
Bryan Esherick, PT, DPT, CSCS
Dr. Bob Rotella, Ph.D.
Born and raised in Lynchburg, VA, with two golf professionals as parents, Bill started playing as soon as he could walk. Bill competed in many VSGA and MAPGA events growing up, won the 46th VSGA Junior Championship, and was named VSGA Junior Golfer of the Year in 1998. Bill still enjoys competitive golf, and most recently qualified for the 2020, 2022, and 2024 PGA Professional Championship. In the 2022 PPC Bill made a hole-in-one on his final hole to narrowly miss the cut--but walked away with a new car!
Prior to joining the team at Glenmore, Bill worked with Golf Digest and Golf Magazine top instructor Jim McLean at his school at Doral. At the Academy, Bill has blended what he has learned from the top teachers in golf to offer a unique style of coaching that helps his students reach their golfing goals. His work hasn’t gone unnoticed as he was named to the most recent Golf Digest “Best in State” teacher list. When not at the golf course Bill enjoys spending time with his wife, two young children, and two dogs.
Dr. Bob Rotella, Ph.D.
Bryan Esherick, PT, DPT, CSCS
Dr. Bob Rotella, Ph.D.
Doc is known internationally for his work in applied sports psychology and consistently recognized as the world’s premier sports psychologist. He has dedicated his career to helping business leaders, sales executives, coaches, athletes, and other professionals use their minds and attitudes to take them to the top of their chosen fields. As a Professor of Sports Psychology for 30 years at the University of Virginia he also served as the Director of UVA’s Sports Psychology Department--one of the nation’s foremost programs for sports psychology--and as President of the North American Association for Applied Sports Psychology.
In the business arena, Doc has worked with more than 100 companies. In the world of golf, he's been recognized as one of the “Top 25 Instructors of All Time” by Links Magazine, one of the “Top 10 Golf Teachers of the 20th Century” by Golf World Magazine, and the “Godfather of Sports Psychology for Golf” by Golf Magazine. Since 1984 golfers coached by Doc have won more than 300 tournaments and 74 majors. Outside of golf, Doc also works with athletes and coaches in the NBA, NFL, NCAA, and Major League Baseball.
Bryan Esherick, PT, DPT, CSCS
Bryan Esherick, PT, DPT, CSCS
Bryan Esherick, PT, DPT, CSCS
Originally from Pittsburgh, Bryan has a B.S. in Biology from Indiana University of Pennsylvania and a Doctor of Physical Therapy from Lynchburg College. He's a certified Strength & Conditions Specialist, certified Physical Therapist, and has been trained through the Titleist Performance Institute in both their medical and fitness tracts.
In addition to his own physical therapy practice in Charlottesville, Bryan specializes in working with golfers. Bryan's goal at the Academy is to give our athletes the most specific workouts possible to make them stronger, faster, and overall more powerful, while also enjoying their time spent with him and working on team building. When he is not in the clinic he enjoys mountain biking, playing hockey, walking his dog, and rooting for all Pittsburgh sports teams.